BLOG AND EMILI

ABM on LinkedIn: The Playbook for Generating Qualified Leads

federicoauricchio@andemili.com (Federico Auricchio) — Tue, 17 Feb 2026 09:53:05 GMT

An operational guide to implementing an Account-Based Marketing (ABM) strategy on LinkedIn, including tips and guidance on the tools required to keep your budget, pipeline, and results under control.

Closed-loop marketing: an inevitable shift to stay competitive

federicoauricchio@andemili.com (Federico Auricchio) — Fri, 21 Nov 2025 10:46:31 GMT

B2B marketing generates mountains of data but still struggles to answer the fundamental question: Which activity generated that sale? Closed-loop marketing (CLM) solves this disconnect by linking every touchpoint to the final result.

Semantic SEO: Strategies for Search and Generative AI

elsiobarjamaj@andemili.com (Elsio Barjamaj) — Wed, 24 Sep 2025 14:34:01 GMT

Google and search engines have radically evolved over the years: they now truly understand what users need, and with the introduction of AI Overviews, these needs are met through immediate, personalized responses.

ÆRA LLM: Artificial Intelligence for Enterprises

stefanoiotti@andemili.com (Stefano Iotti) — Wed, 03 Sep 2025 10:14:45 GMT

Many companies face a paradox, t hey want generative AI but don’t intend to share their data—like driving with your foot on the accelerator and the brake at the same time. They seek cost predictability, yet end up with variable charges that turn every billing cycle into financial roulette.
To meet these needs, we built ÆRA: an open-weights Large Language Model, deployable on-premises and free from token-based variable costs, purpose-built for enterprises with a focus on factuality and answer reliability.

Brand: An Investment That Can No Longer Be Postponed

federicoauricchio@andemili.com (Federico Auricchio) — Mon, 25 Aug 2025 06:45:00 GMT

The rules of the game in digital marketing have changed: strategies and tools that once guaranteed quick and measurable results no longer offer the same certainties. Global competition, the evolution of platforms, and the growing relevance of AI assistants are reshaping the landscape. In this context, investing in brand is no longer optional but a strategic necessity.

Generative Engine Optimization (GEO): definition & strategies

elsiobarjamaj@andemili.com (Elsio Barjamaj) — Fri, 22 Aug 2025 12:38:53 GMT

SEO has taught us how to conquer Google's first page to capture user searches, but today that's no longer enough. We must also become the authoritative source that artificial intelligence chooses to cite to maintain relevance and visibility. How do we do this?

Psychology and Virtual Agents: an unexpected but essential connection

Denise Burani — Wed, 16 Jul 2025 07:04:20 GMT

How psychology makes artificial intelligence more human and more effective.

When we think of psychology, we naturally associate it with the human mind, since understanding it is at the very core of this discipline. But the nuances and potential applications of psychological science go far beyond traditional boundaries.

Why Investing in SEO is Still Crucial—Even in the Age of ChatGPT

elsiobarjamaj@andemili.com (Elsio Barjamaj) — Mon, 14 Jul 2025 15:50:06 GMT

Artificial intelligence can generate optimized content in seconds, but has this made search engine positioning strategies obsolete? The truth is that SEO hasn’t disappeared—it has evolved toward a more strategic approach, where AI becomes a tool, not a replacement.

Breeze, HubSpot's Artificial Intelligence

Léa Verger — Thu, 26 Jun 2025 12:33:07 GMT

In 2025, adopting artificial intelligence in business is no longer an option but it has become a strategic lever. This is especially true when it comes to CRM, which is why HubSpot created Breeze, an AI-powered tool designed to enhance marketing, sales and customer service.

The Italian manufacturing between internationalization and digital transformation

federicoauricchio@andemili.com (Federico Auricchio) — Mon, 12 May 2025 08:30:00 GMT

Let's try to identify the main challenges that Italian manufacturing companies have faced in the last few years, with a particular focus on marketing and sales, digital transformation and internationalization, and to explore how the adoption of an integrated platform like HubSpot could provide valuable support to overcome such challenges.