Inbound Marketing
Developing inbound marketing strategies means creating connections with customers by producing valuable content.
HubSpot
AND EMILI chose HubSpot to support inbound marketing and lead generation strategies based on creative content, CRM and marketing automation.
Hubspot allows us to avoid the dispersion due to heterogeneous marketing platforms by centralizing all the useful tools for managing and monitoring relations with prospects and customers: from the publication of contents to the tracking of interactions, from the profiling of contacts to marketing automation functions.
What is Marketing Automation
Marketing automation combines strategic and technological elements to serve the user the content he likes most to optimize the digital experience and encourage conversion. It relies on data to properly automate marketing tools such as emails, posts, and advertising.
The correct implementation of marketing automation techniques allows for improving the efficiency of the marketing action by automating repetitive tasks and better qualifying potential customers for the benefit of business revenues.
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Data integration and analysis
Creating data-driven marketing strategies often requires integration between marketing platforms and heterogeneous databases (typically CRM) according to security and privacy requirements.
It is an activity in which we have gained extensive experience thanks to the collaboration with IT and marketing offices of complex and international organizations.
We can offer support ranging from consultancy to coaching and development.
Services
- Inbound marketing strategies
- HubSpot integration and configuration
- Optimization of the acquisition funnel
- CRM and ERP integration
- Lead generation
- Conversion Rate Optimization