User Experience
User Experience

User Experience

It is through the User Experience that we model our consultancy. Our UX approach is a project guide, from the strategy to the final details.

UX, User research and Customer journeys

What does our work start from? From getting to know users. We collect data through surveys, interviews with stakeholders and clients, market data. This is how we create models, like personas, to formalise what we have discovered.

We design the user's path outlining the customer journeys: in them we identify the main contact points with the brand, the online and offline channels, possible conflicts and the opportunities that we want to take.

From the UI to the performance analysis

Following the evolution of the client's digital journey is our daily challenge. Once outlined the customer journey, we design user interfaces (UIs) based on user experience principles and on contexts of use relevant to the project. We validate each passage through prototypes, in-house tests and with real users. Once the project has been released, we use methods of statistical and qualitative analysis (such as heatmaps) to improve the user experience.


  • User research
  • Personas
  • Customer journeys
  • Usability
  • UX writing
  • Information architecture
  • UI desing
  • Prototyping
  • KPI monitoring
  • User Experience Consultancy
  • Mobile User Experience

Relevant Projects

website design for a restaurants company

A digital strategy for an international goal

A precious cultural DNA to be preserved and new international challenges to be undertaken.

school menu and nutrition app


A daily companion for schools and parents for the nutrition of children.

Product catalogue app for dealers CASE STST

At dealers’ side

Presenting products effectively, staying up-to-date, preparing your own strategy: an app to overcome the daily challenges of sales.


AND EMILI is constantly looking for dialogue, listening and collaboration.
Do you want to tell us about your goals? Write to us, we will be happy to meet you and work together on the best ways to reach them.