CIRFOOD is a leading Italian company in collective catering, commercial catering and welfare services for businesses. It is present in Italy and abroad with over 85 million meals provided thanks to the work of 13,000 people.
COMMUNICATE THE COMMITMENT, NOT ONLY THE SERVICE
When providing meals for schools, communication of the quality of the service is as essential as the quality of the service itself: transparency and reliability are the values to be transmitted to all recipients, from families to PAs.
This is why CIRFOOD has entrusted AND EMILI with creating a digital channel for communicating a total commitment for the well-being of children: from the high quality of the thousands of meals offered in schools and kindergartens throughout Italy to the promotion of the culture of good food.
AN APP TO SHARE THE CULTURE OF FOOD
The Menu Chiaro web app, designed as mobile-first, allows parents and teachers to:
- view the cafeteria list for the current day, and for the previous and subsequent days;
- calculate the body mass index;
- read about food education and culture.
After a pilot phase in public school cafeterias, Menu Chiaro was also extended to private clients (company canteens and restaurants).
CLEAR TO USE, FLEXIBLE TO IMPLEMENT
Menu Chiaro is also designed to strengthen the relationship of trust between CIRFOOD and its clients. For this reason, each instance of Menu Chiaro is easily configurable by each single organization, both public and private.
Menu Chiaro allows clients to:
- create and manage customized instances (name, logo...) according to the organization guidelines;
- check and import selected data from the data flows provided by the CIRFOOD management system;
- create different access and management profiles (super administrator, instance administrators).
KEEP YOUR PROMISES, ONLINE AND OFFLINE
The Menu Chiaro project allows CIRFOOD to integrate its offline communication with online services, in order to strengthen the relationship of trust with all its clients and stakeholders.
The CIRFOOD offer is enhanced with a service that communicates quality, and is a useful and immediate tool in the hands of the client and the end user, on a daily basis. Trust makes the difference when it comes to make clients and prospects aware of your brand and your value proposition.