In a scenario of strong expansion of ILLVA Saronno’s portfolio, that saw the introduction of new brands and of many products, the company felt the need to provide its sales network with a simple, interactive tool to quickly and efficiently convey its global vision and the strategic cores of their offering.
ILLVA Saronno web platform is a digital content hub, through which the sales team and distributors can easily and securely access always up-to-date marketing contents.
What does the platform feature?
- Introduction to ILLVA Saronno’s world;
- Strategic guidelines for each brand/product;
- Guidelines for off/on-trade activations, with a focus on on-trade world and standard activation;
- High-quality files repository.
What are its main characteristics?
- access reserved to sales network and distributors only;
- intuitive interface for easily finding and navigating contents;
- users and contents are managed by ILLVA Saronno.
How does content updating work?
Brand managers can autonomously update contents related to the brands they are responsible for, thanks to a secure and user-friendly CMS.
Which technologies is it based on?
The platform is based on the open-source CMS Umbraco 10 and Microsoft .NET 6 technology. Content search leverages the Lucene.NET engine, one of the most effective full-text search engines, to ensure a swift navigation of the contents.
PDFs are integrated within the HTML code in Adobe InDesign presentations via PDF.js for a seamless, interruption-free experience.
How are reports and metrics managed?
Together with the ILLVA Saronno team we determined main project KPIs. Measurements are conducted both individually and in aggregated form (typology/role) and include most meaningful metrics:
- sessions count;
- usage time;
- most viewed contents;
- most downloaded contents.
AND EMILI also provided ILLVA Saronno with a web dashboard where they can monitor project KPIs in real time.
In less than a month since its release the platform has been adopted by 100% of the sales network.
In the Client's Words
Grazie all’elevata competenza e affidabilità di AND EMILI siamo riusciti a lanciare internamente un portale funzionale, coinvolgente e facile da usare che rispondesse perfettamente ai nostri obiettivi. La disponibilità e la flessibilità del team che ci ha seguiti ha reso possibile la creazione di uno strumento altamente personalizzato, ottenendo anche un riscontro molto alto da parte della forza vendita.
M. I. - Brand Champion Disaronno