New Holland FarmMate

An app to strengthen the brand on the territory

The presence on the markets passes through the commitment to helping users in their daily challenges: even on a smartphone app.

The Client

New Holland Agriculture, a CNH Industrial company, offers a complete agricultural equipment product offering specializing in livestock, hay & forage, small seed crops, orchards and vineyards.

The brand on the territory

New Holland is present on the Asia Pacific markets with several distributor networks. A vast territory, where alongside the commercial presence it is important to communicate the presence at operators’ side in their daily challenges, ready to answer their questions.

The Farm Mate app for iOS and Android brings New Holland to the territory, taking advantage of the widespread adoption of smartphones in all these areas.

Tools for the user

FarmMate offers tools and widgets for the daily work of farmers:

  • Agronomy tips: agronomy pills with advice on how to manage crops in all phases, in the form of cards that can be swiped with a finger on the smartphone;
  • Farming weather: accurate and geolocated weather forecasts with specific data for agricultural activities;
  • Currency converter: a calculator to facilitate the calculation of raw materials and more in territories where often multiple currencies coexist;
  • Products: access to the complete New Holland catalog, with indication of the crops for which each model is recommended.

Flexible and efficient

The Farm Mate technological platform offers flexibility and rapidity in the management of the different instances for the territory / market:

  • the AND EMILI CMS allows the differentiation of each territorial instance with specific and independent contents (agronomy pills, products, news ...);
  • React Native technology ensures high efficiency in development, thanks to the unique source code, and better user experience, with native-grade performances on both iOS and Android. 

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